How to Retain your Accounting Firm’s Clients

A Capium Whitepaper for Accountants
When you’re focused on growing a profitable accounting firm, it can sometimes feel like everything is about winning clients. But keeping those clients happy, and preventing them from leaving you and going to a competitor, is just as important – if not more so.

In fact, one study by Bain & Company suggests that increasing customer retention rates by just 5% increases profits by 25% to 95%.

It’s also much easier to sell to existing clients, whose trust you’ve earned, than it is to sell to someone new to your firm. Keeping your existing clients also gives you the stability of regular revenue, and the ability to build on it over time.

In this whitepaper, you will learn the following:

  • The importance of client retention for accounting firms
  • Accounting client retention challenges
  • How to retain accounting clients